10 Important Trends in Digital Marketing for 2022 |Is digital marketing important in 2022?
Author: syad Mujahid Shah
Beluga Going to the Sea Note: This article is a column article published by DotCUnitedGroup on Beluga Going to the Sea. Reprints must retain the text of this paragraph, and indicate the author and source. For commercial reprint/use, please go to the DotCUnitedGroup homepage to contact the author for authorization.
With the continuous development of the Internet era, digital marketing has replaced traditional marketing as the basic marketing strategy. The acceleration of the outbreak of the new crown epidemic not only accelerated the transformation of corporate marketing methods, but also made companies willing to invest more money in digital marketing layout.
Best development of digital marketing is skill best and best skill, and this "constant change" process is full of "unpredictable" characteristics. Enterprises must embrace changes and grasp the pulse of digital marketing in order to better benefit from invincibility. Marketers must keep an eye on market trends and changing consumer preferences, making adjustments as they go to ensure “the right way to reach consumers.”
Here are 10 important trends in digital marketing for 2022, hoping to provide you with reference and guidance to optimize your digital marketing strategy and help you make informed decisions when using technology for marketing PR.
Artificial Intelligence (AI)
As technology continues to improve, artificial intelligence (AI) is now used by various industries, including retail, banking, healthcare, and more. In the field of marketing, marketing robots have been widely used in customer service calls, new product sales and other fields.
Artificial intelligence (AI) can not only automate basic tasks, such as reporting website traffic, but also recommend keywords to optimize search rankings, and even predict likely future purchases based on a customer’s past purchases and browsing history. Artificial intelligence (AI) is revolutionizing the way marketers conduct digital marketing, and it will become an important technology that businesses cannot ignore.
The proliferation of artificial intelligence (AI) tools shows that artificial intelligence (AI) will play an increasingly important role in product marketing and business operations.
5G opens a new era
5G networks are being adopted worldwide.
Mobile users crave richer, more interactive experiences. The smooth experience brought by 5G technology allows users to take the lead in in-depth use in the fields of video, social networking and games. This will enable marketers to deliver "data-heavy experiences" that were not possible in the past. Through 5G empowerment, marketers can not only master more powerful audience positioning capabilities, but also realize a variety of new experiences including high-speed data transmission, 4K video, high-definition augmented reality, and high-definition virtual reality.
voice search
According to predictions, the voice search market will grow to $40 billion by 2022!
The increase in smartphone penetration has led to the proliferation of voice assistants, with more and more people using voice search to discover, learn about and buy products. This user habit makes voice search marketing one of the most important marketing strategies today. Consumer spending through voice assistants is also expected to exceed 18%.
In addition to the strong performance of the 2C market, intelligent voice technology has more promising prospects in the 2B field. The most common is that more and more enterprises are using chatbots to solve customer service needs in order to improve the processing of social media channels or other online platforms. Efficiency at query time.
Artificial intelligence (AI) gives chatbots real personalities, rather than simply mechanical communication via social media – this allows customers to enjoy a personalised and enjoyable consumption experience that becomes more fun and drives consumers to
be more Willing to interact and provide valuable feedback and information.
"Social e-commerce" and "shoppable ads" will become trends
The outbreak of the new crown epidemic has greatly promoted the rapid development of "mobile commerce": in 2020, mobile shopping in the US market exceeded US$53.2 billion, a year-on-year increase of 55%. App Annie predicts that time spent on shopping apps will increase by 40% by 2025.
1. Social commerce will continue to be a mainstream trend in 2022
Social e-commerce already has a market share of $36 billion in the United States and is expected to reach $47 billion by 2022 and $80 billion by 2025, making social shopping a marketing strategy for more brands. Right now, Facebook, TikTok, Instagram, and Snapchat are all developing social commerce.
It has become a trend for brands to sell directly through social tools. This process allows customers to freely research, find, compare products they need, and make purchases through the checkout process in social media applications. In this way, it can not only greatly reduce the customer shopping process, optimize the shopping experience, increase the shopping conversion rate, but also provide customers with a personalized shopping experience and enhance customer loyalty to the brand.
2. Today’s Most Popular “Shoppable Video Ads”
Today, 40% of marketers are using shoppable video ads, according to Marketingdive. Marketers of brand merchants will create "shoppable videos" on Instagram, Amazon, Youtube and other platforms, covering interactive fashion catwalks, influencer creative videos, lifestyle videos, etc.
Mobile streaming is going mainstream
With the continuous advancement of 5G and mobile phone hardware technology, users can smoothly watch on mobile terminals such as Netflix, HBOGo, Twitch, Amazon Prime, Youtube, etc., which means that streaming media is no longer the patent of large screens.
In 2020, the amount of time users spent on mobile streaming increased by 40% year-on-year. In 2021, U.S. users will have an average of 9.5 streaming apps installed on their mobile devices, an 85% increase compared to 2019.
"Social Networking" Features for Mobile Games
According to Nielsen data, 71% of millennial gamers watch gaming video content or gaming-related content on streaming platforms like Twitch and YouTube. Not only that, but mobile games themselves are also paying more and more attention to social functions. Mobile games no longer satisfy conventional chat functions. Social media connections, audience mode, and cross-language social interaction have all become “social choices” for mobile games.
Video Marketing
In 2020, 63% of mobile traffic will be video traffic; it is predicted that by 2025, this number will grow to 76%.
Corresponding to this is the constantly high commercial value. According to Statista data, by 2024, video advertising revenue will reach 35 billion US dollars.
The reason for such market data is that users pay more attention to video content than other types of content. According to Facebook, video content maintains users' attention five times as long as static images.
Most businesses, including brand merchants, are very sure of the importance of video marketing. As video sites continue to grow, video marketing will become even more important. 84% of consumers believe their shopping is influenced by video content. Relevant data shows that 61% of enterprises will increase their video marketing spending. In 2022, video marketing will become the main marketing strategy of enterprises.
Marketing automation trends are growing fast
With the peak of the traffic dividend, the market game in the stock era has put forward new requirements for marketing efficiency. This also creates a broad future for marketing automation. Data shows that the global marketing automation market size will exceed $1 trillion in 2022. Nearly 60% of business leaders expect to increase their marketing automation budgets and investments in the next 12 months, 67% of top marketers trust marketing automation, and more than 20% are advancing marketing automation.
Mobile Marketing First
People are increasingly using mobile devices instead of PCs, which means mobile marketing strategies will be your first choice whether you like it or not.
Whether it's optimizing your website design to automatically adapt to mobile screens, or simply creating a single app that completely "packages" your company onto your customers' phones and tablets. Making your online content easily accessible from any mobile device of your customers will be the foundation of your future marketing strategy.
Personalized Marketing
"Information explosion" is a common topic. Every mobile user is exposed to dozens or even hundreds of advertisements every day. Most of these advertisements are "traffic waste" for mobile users. The ones that can attract their attention are those Ads that actually "engage" with them. According to Adweek**, personalized marketing can increase the efficiency of ad spend by 30%.
The information in the article comes from DotCUnitedGroup of Kuliang Technology, and does not represent the official position of Beluga's going to sea. The content is only for the reference and learning of netizens. For disputes, losses, etc. caused by the content of this website, Beluga does not assume joint and several liability for infringement. If reprinting, please contact the original source
Friendly reminder: Beluga only has WeChat groups and QQ groups when going to sea, and has not created groups on other social software such as Telegram. Please beware of other users and partners of Beluga who impersonate us, ask you for fees, and defraud you for money!
